Assem Abdunurova
Ph.D. in Marketing, Associate Professor
WoS ID AAB-2360-2021
Scopus ID: 57219024724
ORCID: orcid.org/0000-0002-1225-5882
Researchgate: https://www.researchgate.net/profile/Assem_Abdunurova
Google Scholar h-Index - 4
H-index (Scopus): 3
Publications
Analysis of Factors Affecting Real Estate in the Primary Housing Market of the Construction Industry of the Republic of Kazakhstan
Business models of companies in the fast-moving consumer goods (FMCG) segment
Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise
A comparative study on perceived experiential value and behavioral intentions in robot-enhanced restaurants: examining cultural and gender differences
Frequency of usage of selected social media platforms in Germany and Kazakhstan in Generation Z
Leading trends in digitalization of world tourism business
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Digital behavior of consumers in Kazakhstan: approaches to online purchase and the relation to advertising in social networks
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2022
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
Emerald (Scopus), 2021
Local Journal listed in the Committee for Quality Assurance in Science and Higher Education of the Ministry of Science and Higher Education of the Republic of Kazakhstan, 2019
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Scopus, 2020
Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan
International Conference, 2018
International Conference, 2020
A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants
Digital consumer behavior in tourism: A cross-national analysis in Asian countries
International Scientific and Practical Conference "Marketing and Logistics: Modern Challenges and Trends in the Information Technology Era"
International Scientific and Practical Conference "Marketing and Logistics: Modern Challenges and Trends in the Information Technology Era"
Books
Marketing: Theory, Modern Approaches
Annotation: The textbook "Marketing: theory, modern approaches" provides an idea of conceptual approaches in the development of marketing, reflects practical tools in the field of marketing research, studying consumer behavior. The textbook was developed in accordance with the program of the course "Marketing" for the educational programs "6VO4104 - Marketing", "6VO4103 - Enterprise Management", "6V11310 - Logistics", "6VO6106 - Information engineering in economics".
Abdunurova, A.A. and Kashkimbayeva, K.B., 2023
Almaty: Kazakh-German University. 2023. - 116 p. - ISBN 9786017561895
This book is in the Russian language.